About us

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With over 11 years of experience shaping visual and digital solutions, I believe that design is more than just interfaces; it's a language for solving the most complex business problems. My journey began in 2012 as a graphic designer, where I honed my creative skills for seven years before passionately transitioning to the world of product design and user experience.
By combining my artistic background with Agile methodologies and my Udacity Nanodegree, I have successfully led and designed over 100 projects in the Gulf and Middle East region. I specialize in building complex SaaS systems, such as the legal compliance platform Mahel, resource management systems Bonyan, and logistics solutions for the Ministry of Hajj and Umrah. My goal is always to create digital experiences that are not only aesthetically pleasing but also deliver tangible results that enhance business efficiency and enrich users' lives.

11+
Cumulative Experenss

Education

Professional experience

    • Diverse Product Strategy: Coordinating the overall design strategy for a range of key projects across the government, fintech, human resources, learning management systems, and inter-company business sectors, while ensuring that each product aligns with user needs and business objectives.

    • Enterprise Systems Architecture: Architecting complex user flows and interactive dashboards for large-scale systems, including the Ministry of Hajj & Umrah logistics system, Bonyan (HR Management), and Mahel (Legal Compliance).

    • User-Centric Innovation: Spearheading the UX journey for specialized platforms such as MFood (Haram precinct shopping), Qard Hassan (FinTech), and Qurat Ainy (Donations), focusing on accessibility, trust, and seamless task completion.

    • Agile Collaboration: Leading the design process within an Agile/Scrum environment, facilitating rapid prototyping and ensuring seamless hand-off to development teams during high-speed delivery cycles.

    • LMS & Community Design: Developing engaging and scalable interfaces for educational and social platforms, including Horizon (Learning Management System) and Familia (Family Event Coordination).

    • Design System & Brand Consistency: Establishing and maintaining robust Design Systems to ensure visual and functional consistency across the entire ecosystem of the company’s digital products.

      • Global Automotive Maintenance System:
      • Redesigned administrative dashboards, resulting in a significant increase in annual sales due to improved UX.
      • Transformed complex vehicle maintenance data into intuitive, actionable data visualizations.
      • Built a dedicated mobile application for field technicians to track tasks and update status in real-time.
      • Applied Agile Sprints to continuously update features based on live user data and feedback.
      • Optimized the system’s information architecture, reducing the time required to process service orders.
        • Cloud Kitchen Platform & Dashboards:
          • Developed a scalable “Themes” system allowing restaurants to customize their digital storefronts rapidly.
          • Created comprehensive merchant dashboards for order management and inventory tracking.
          • Integrated data analytics tools to help business owners understand customer behavior and trends.
          • Ensured 100% responsive design across all devices to provide a seamless ordering experience.
          • Utilized Figma for high-fidelity prototyping to validate features before moving to development.
  • ERP System & Logistics Services:
    • Led the design team in building a robust ERP system covering end-to-end logistics operations.
    • Designed the driver-facing application with a focus on safety, accessibility, and interactive maps.
    • Acted as Team Lead to sync design outputs with development roadmaps and business goals.
    • Created a reusable UI Component Library, increasing design-to-development speed by 40%.
    • Facilitated ideation sessions using Miro to solve complex last-mile delivery challenges.
  • Visual Identity Development: Designed logos and comprehensive visual identities for several brands, contributing to enhancing their market presence.
  • Visual Content Production: Created designs for digital and print advertisements that improve marketing campaigns and increase brand awareness. 
  • Project Management: Led design projects from concept to execution, adhering to deadlines and specified budgets.
  • Client Interaction: Collaborated with clients to understand their needs and visions, helping to deliver innovative and effective design solutions.

Our Skills

  • User experience design
  • User interface design
  • UX research
  • Mockups and Prototypes
  • Collaborate with cross-functional teams
  • Agile Methodology
  • Usability Evaluation & Analysis
  • Cooperation with customers
  • Analytical and problem solving

software skills